Town & Country Realty's branding was old and dated, I was a part of the team developing the new brand identity. My role in this project was developing the concept, brand guidelines, signage, and print materials. This branding project was also the recipient of an American Graphic Design Award for logo design.
A dated brand identity system with a recognizable color palette.
Maintain the recognizability of the iconic Willamette Valley brand while creating a fresh and new branding system.
Making small color updates but creating a new icon and typeface could retain recognizability while bringing a fresh facelift to the brand.
Starting from scratch by exploring what makes the brand recognizable was an important part of the process. We started by pulling out pieces from the old logo and seeing if anything was usable in the new icon. We ultimately pulled out the ampersand and used this in the new logomark.
We pulled out some recognizable letterforms from the original typeface for the logotype.
A brightened color palette, refreshed typeface, and brand new logomark all combine to create the new Town & Country brand identity.
Our client was happy with the outcome and we felt great about the results. The community was also excited about the new brand as they saw it pop-up around town. Multiple new projects were born because of the community seeing the new brand.
The Town & Country’s new logo is also a 2020 American Graphic Design Awards recipient, recognized for being among the top 10% of entries nationally.